Viacom buys Xfire: "Xfire is a free, ad-supported (AIM style) application, which has approximately 4 million users. Most of those fall into the male, 14-to-34 age group that makes advertisers break out in ear-to-ear grins. About one-quarter of Xfire's subscribers use the service or are on Xfire's forums for an average of 91 hours a month. Those figures are what led Viacom to pull the trigger on the deal, as it hopes to cash in on the current online advertising binge."
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