adfreak: The meaning behind ‘I pooted’
My kids spent a good deal of the recent holiday weekend watching Boomerang and Cartoon Network, so I got to see this one particularly funny spot that this billboard references. Of course, the intent of the OOH is to drive folks to Google (search) the work "pooted," which CN already bought so the answer leads consumers to CN's site. Oh and the spot. Here's a great interlocking use of current media. Simple, not too slick. And most likely effective.
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