CNN.com - Cashing in on casual games - Jul 11, 2006: "'You're seeing that there's a big audience for it. The challenge has really been monetizing that audience and getting them to pay for it,' said David Cole, president of market research firm DFC Intelligence.
Casual games -- generally defined as easy-to-learn, one-player games that you can play for five minutes or five hours -- are alluring to companies in part because they tend to attract women and people over 35. That's quite a different audience than the young men traditionally associated with video game consoles and other types of computer games."
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