MediaPost Publications - Direct Marketers Eye Satellite Radio - 07/17/2006: "Although it's touted as 'ad-free,' satellite radio may provide a perfect vehicle for a new generation of direct marketers, according to Jordis Rosenquest, senior vice president of communications strategy for Targetbase, part of Omnicom Group's Diversified Agency Services division. On the surface, this conclusion is at odds with the chief finding of a study recently completed by Targetbase, which found that consumers value its 'commercial-free' aspect above all others. But the reality is more nuanced."
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