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Wow ... HP (aka Hewlett-Packard for you old timers) is supporting its big re-branding effort "Personal Again" with viral videos and a blog called FingerSlilz, featuring a guy who plays soccer tricks with his anthropomophized hand. How this connects to the campaign is ... errrrr ... ummmmmm ... well ... there's a hand in the ads. Yeah ... that's it ... a hand. Sure. Branding. Got it. Er. Yeah. In all fairness, it is a ton of fun. The overall look is homemade even though HP is clearly and repeatedly called out as the sponsor and originator of the whole lot.

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