Alpha Moms leap to top of trendsetters - USATODAY.com
An Alpha Mom typically has money to spend, and — key for marketers — she is, as the label implies, a leader of the pack who influences how other moms spend.
She's also wired — online 87 minutes a day, estimates ComScore Networks, an Internet market research specialist — and she spends a hefty 7% more than the typical Internet user. The impact of her purchases or what she touts can spread on the Internet far beyond her e-mail list or blog.
If your product or service passes the Alpha Mom test, it's gold. That's why the nation's biggest marketers, from Procter & Gamble to General Motors to Nintendo, are focusing on this remix of the modern mom.
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