Arbitron Finds More People View TV Out-of-Home - 4/4/2007 5:09:00 PM - Multichannel News
More than one-third of TV viewers spend some part of their week watching TV at a location other than their own home, most typically in another person’s home, according to an Arbitron study released Wednesday.
Of the Arbitron out-of-home survey respondents, 25% watched TV at someone else’s home; 11% watched at a restaurant or bar; 7% at work; 5% at a hotel/motel or vacation home; and 12% at any other location away from home.
Nearly equal percentages watched a sporting event, 20%, as a local station’s newscast (19%) and an episode of a TV series (18%) away-from-home.Arbitron also found that women are almost as likely as men to watch TV in some place other than their homes.
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