Google to buy DoubleClick for $3.1 billion | News.blog | CNET News.com
Google says it has agreed to buy online advertising company DoubleClick for $3.1 billion in cash. The acquisition will give Google the ability to sell online ads that appear on Web sites other than those in its network. The deal will mean that Web site publishers will get access to new advertisers, and agencies and advertisers will be able to manage search and display ads in one centralized spot, Google says.
... So, that 1.6 billion for YouTube was just chump change!!!
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