Mark Burnett during a news conference in New York, August 25, 2005. AOL will announce on Tuesday production deals for five new Web programs as it tries to shore up its entertainment offerings and draw more advertising dollars. The deals include partnerships with reality television guru Burnett, Dreamworks Animation, 'Big Brother' producer Endemol, Madison Road Entertainment, Stone and Co. and Telepictures. (Shannon Stapleton/Reuters)


AOL beats TV with word of upcoming shows - Yahoo! News

The online company hosted more than 500 advertising executives and media planners at a "First Look" showcase Tuesday — what Chief Executive Randy Falco described as a "coming out party for AOL" as a major online advertising platform.

"What we're interested in is making sure when advertisers and agencies are deciding what their budgets are for the coming year, they understand there's an enormous shift going on," the former NBC executive told The Associated Press.

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