MobileTechNews - Emotive announces "Push Ringer"
Emotive's flagship product, the patent-pending "Push Ringer", reverses the common ringtone model. It enables a caller to push an outgoing ringtone to the receiving phone allowing the caller, not the called person, to set the tone. The chosen Ringer is transmitted to the recipient's handset and temporarily overrides the phone's pre-set ringer. The ringers can comprise audio, video, animations, avatars or flash files. Closing the loop, if the called person likes the ringtone, the service also enables him or her to instantly buy a copy of the ringtone for his or her own phone.
The product has already gained significant traction with consumers. Since its launch on Skype's VOIP network in 2006, Push Ringer (known to Skype users as "Ringjacker") has been installed more than 800,000 times and is demonstrating significant peer to peer pass-along rates. Emotive is unveiling its mobile prototype of the Push Ringer at the IMS World Forum in Monaco on April 24th 2007.
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