78 Percent of Consumers to Shop Online for Holiday Gifts: "The survey showed that 50 percent of consumers plan to do one-fourth of their holiday shopping online, while 23 percent said that they will do more than half of their holiday shopping online. Only 16 percent said that more than 70 percent of their holiday shopping would take place online. Thirty-nine percent of consumers plan to spend up to $100 in online holiday purchases, 23 percent plan to spend $400 or more, 22 percent plan to spend $100-$200, and 16 percent plan to spend $200-$400. When asked to select one or more timeframes in which they planned to shop, 43 percent of consumers said they will conduct their online holiday shopping between 9 p.m. and midnight. Fifty-six percent of consumers said they will buy from large, established online stores, even if the prices are higher than at smaller, lesser-known e-tailers"
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