Now playing on TiVo: Targeted ads | Tech News on ZDNet: "Given the choice, would you watch commercials?
TiVo, maker of the popular digital video recorder (DVR), announced a new 'program placement' feature on Tuesday that offers customers the option to watch a product commercial or a promotion for another show after viewing a recorded program.
Each time TiVo customers view a recorded program, the new menu options will appear alongside the delete or save options. Those new options will include a brand logo or question asking if the viewer would like to watch promotional content, which can run up to two minutes."
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