MediaPost Publications - Pew: Podcast Audience Doubles - 11/24/2006: "ABOUT TWICE AS MANY WEB users are downloading podcasts now compared to six months ago, according to new data from the Pew Internet & American Life Project.
Twelve percent of Web users surveyed in August said they have downloaded a podcast--up from 7% who said the same in a survey conducted between February and April. Those numbers appear to be higher than what was reported in July by media measurement company Nielsen//NetRatings, which found that 6.6% of U.S. adult Web users had downloaded a podcast in the last 30 days.
Pew attributed the increase to the surge in MP3 ownership as well as the vast amount of content now available--more than 26,000 podcasts and 1 million episodes, according to the report."
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