Study questions popularity of iPod video | CNET "Less than 1 percent of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2 percent.

Even measured by duration of consumption, where 30- or 60-minute TV shows might seem to have a built-in advantage over three-minute songs, video comprises just 2 percent of total time spent using iPods or iTunes among iPod owners. Video iPod users consume video 11 percent of the time."

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