Sixty-two percent of online video viewers express a preference for video created by professionals, versus 19 percent who would rather watch video produced by amateurs. Eleven percent remains agnostic to the skill level of the creator. YouTube, which provides a mix of consumer-generated and professionally-produced video, is frequented by 27 percent of the online video audience.
Broadcaster Inc. has launched a two-way interactive video and chat tool to complement their current interactive community. Users can broadcast to one another using a webcam interface with interactive controls.
Users can choose to air their feeds live or record them for later, and can communicate one on one or one to many, depending on their needs. The interface will feature three windows and a text chat: the first window will have the user’s feed, the second will feature the people the user has selected to view, and the final window will show the people who are watching the user’s feed.
Fifty-seven percent of online adults have used the internet to watch or download video, and 19% do so on a typical day. Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online.
The Pew Internet & American Life Project's first major report on online video also shows how many video viewers have contributed to the viral and social nature of online video. More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.
Casual gamers are serious about their gameplay, with 28 percent reporting they clock more than nine sessions per week - and 32 percent of those sessions lasting at least an hour, according to last year's survey.
Some highlights of the current casual-gaming survey:
* Some 83 percent of survey participants - casual gamers - are willing to view a 30-second ad in order to play a game for free.
* 53 percent are willing to purchase the game only after they have played with a trial version. Of this segment, 54 percent say they would decide whether they are willing to purchase a game within 60 minutes of play time.
* The percentage of survey participant that rely on promotional emails for more information about new games rose from 14 percent last year to 34 percent.
* The percentage of survey participants that use gaming websites to find out about new games rose from 28 percent to 45 percent.
AT&T Inc. has announced the nationwide launch of AT&T Video Share in nearly 160 markets. Video Share is the first-ever service in the U.S. that enables users to share live video over their wireless phones while on a voice call.
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The least fast-forwarded television campaigns in April were dominated by direct response ads that ran during the day.
That was a key finding from TiVo Inc.’s first Top Commercial Rankings report. Using TiVo’s Stop-Watch service’s ability to track consumer viewing behavior on a second-by-second basis, in both Live and Timeshifted viewing context, TiVo will release these reports monthly.
Nearly half of mall shoppers (47 percent) viewed content provided on the Adspace Mall Network and, of those viewers, 34 percent had an average recall of specific ads they saw on the network, according to a study by Nielsen Media Research. Adspace Networks, owner of the largest in-mall digital video advertising network in the country, commissioned Nielsen Media Research to measure the percentage of mall visitors viewing their Smart Screens, including each viewer's frequency and duration.
Heavy.com is set to launch what it is calling “sequential advertising,” a new offering that will provide advertisers with the ability to run a series of spots featuring a continuous narrative during the course of a video program or content block, which may eventually contain elements of branded entertainment.
"Scientists [Dr Prashan Premaratne and Quang Nguyen] have come up with a box that lets television viewers change channels, switch on the DVD player or switch off an irritating presenter with the wave of a hand. The controller's built-in camera can recognise seven simple hand gestures and work with up to eight different gadgets around the home."
PocketTweets is a Web-based Twitter client for the Apple iPhone. See the latest tweets from your contacts, update your status remotely, or see what's happening around the world by viewing the public timeline. -- all via EDGE or WiFi.
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Casio Computer has developed its first digital cameras with a video mode optimized for YouTube. They come with software that can upload clips to the popular video-sharing Web site with a single click.
With widgets, any page on the Web can be your point of sale. Marketers met at a conference to figure out how to spread them far and wide
Bits of code called widgets open the door to viral marketing across social networks. Silicon Valley sees them as a Web revolution in the making
ailgates technology delivers ecommerce transactions from the banner itself. Essentially users can purchase items by interacting with the banner as opposed to having to click through to another page. The benefits from web sites owners are immediately obvious: using Tailgate, advertisements will no longer take users from their sites. For advertisers, capturing impulse buyers just became that much more easy.
The Live Earth global pop concerts on Saturday broke a record for an online entertainment show by generating more than 9 million Internet streams, Microsoft Corp. Web portal MSN said.
Women not only outnumber men online but also rely on the internet for the conduct of their daily lives - so much so, that two-thirds (66.1%) of online women say their lives would be disrupted if they were left without internet access for a week, according to a recent Burst Media survey.
Some 66.1% of surveyed women say their daily routine would be disrupted - and 43.6% say significantly so - if internet access were not available for a week, according to Burst, which in June surveyed some 1,800 women age 25+ who visit content sites.
A new generation of super-thin, power-sipping displays is making its way to the market, stretching battery lives to new limits and perhaps one day posing a challenge to heavier, energy-gobbling LCDs.
New screens that glow on their own are taking on their clunkier liquid crystal display rivals -- which require powerful backlighting -- by producing sharper video images for smartphones, game consoles and portable media players.
But industry watchers say it will be years before a clear winner -- if any -- emerges with the clout to outdo LCDs.
Organic light-emitting diode (OLED) and bi-stable technologies are the most likely challengers to LCDs.
An OLED screen uses as much as 40 percent less power than a comparable LCD and could be twice as thin because it does not need backlighting.
Online video activities are outpacing the growth in popularity of other digital media, while social networking is quickly becoming the dominant online behavior globally, according to the latest "Face of the Web," Ipsos Insight's annual study of Internet and Technology trends, writes MarketingCharts.
Internet users have grown accustomed to streaming and downloading music in the past three years, and now it's apparently online video's turn.
Participation in online video activities is climbing quickly in many developed markets of the world, and that growth is most prevalent within the US, Ipsos said.
Well over one-third (36 percent) of recent adult US Internet users have watched a TV show or other video stream online, compared with 28 percent at the end of 2005, and three-quarters of those users have done so in the previous 30 days, Ipsos found.
The U.S. market share of visits to YouTube, which Google Inc.bought for $1.65 billion last November, rose 70 percent from January through May, online audience measurement firm Hitwise Inc. said in the survey published on Wednesday.
By contrast, visits to the next 64 largest sites tracked by Hitwise rose only 8 percent during 2007's first five months.
"As of May 2007, YouTube's market share was 50 percent greater than those 64 sites combined," Hitwise research director LeeAnn Prescott said in a summary of her firm's data.
YouTube's share of the U.S. online video market was 60.2 percent in May, according to Hitwise. Its closest rival, News Corp.'sMySpace Videos site, had 16.08 percent of market share, the survey of Web surfing habits showed.
YouTube's sister site, Google Video, held 7.81 percent, while Yahoo Inc.had 2.77 percent and Microsoft Corp.'s MSN, 2.09 percent, according to the study.
Start-up Metacafe ranked No. 8 in U.S. visitors to video sites with 1.07 percent, Time Warner's AOL Media had 0.94 percent and Veoh was No. 10 at 0.86 percent, Hitwise said.
To take the Web to the next level -- to move from Web 2.0 to Web 3.0 -- the information in those documents will have to be turned into data that a machine can read and evaluate on its own. Only then will computers be able to take over tasks we now do by hand: find the nearest restaurant, book the best flight, buy the cheapest CD.
Think of it as the difference between two dimensions and three dimensions. "People will see the Web start to become smarter," Spivack says. "Eventually it will have some reasoning capabilities built into it."
Yahoo is slowly but surely trying to make its display ads just as relevant and targeted as Google's search ads. It is beginning to test what it calls SmartAds, graphical Web ads that can be customized in an automated fashion to the demographics of the audience most likely to see them.
