Duh ... Coupon Use Soars in Downturn

"In the Internet, nothing travels faster than a tip on how to score a bargain. Especially in an economic downturn. With online retail sales falling this month for the first time, Internet merchants are offering steep discounts to anyone willing to punch in a secret coupon code or visit a rebate site for a "referral" before loading up their virtual cart. Shoppers obsessed with finding these bargains share the latest intelligence on dozens of sites with quirky names like RetailMeNot.com, FatWallet.com and the Budget Fashionista. And more consumers than ever are scanning the listings before making a purchase at their favorite Web site."


What's not said here is that under 30-year-olds -- the so-called Millennials -- have been trending upward for several years in their willingness to use coupons. (They also open direct mail more than Xers and Boomers.)

So ... our clients all say they want to reach the "coveted 18-34" demographic. Wake up, friends. They're all Millennials now!

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