Vindication ... er ... Self-Vindication?!

'Doghouse' Takes Us Down a Rabbit Hole of Monotony - Advertising Age - Garfield's Ad Review
The aspiring viral video from Saatchi & Saatchi, New York, for JCPenney is four minutes and 45 seconds of sloppy, profligate storytelling.


I haven't grown an ego and headcase so outsized to believe my own opinions about everything. As such, when I was showing this work to colleagues at the office last week, I kept saying, "I like this, but it's too darned long." It's gratifying to read Bob Garfield's take on the work. Now I know I'm not blowing smoke up my own chimney.

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