Book of Tens: Digital Predictions That Didn't Pan Out - Advertising Age - Print Edition
1. KATIE COURIC'S INTERVIEW OF SARAH PALIN
57.7 MILLION VIEWS OF ALL SEGMENTS; UPLOADED SEPT. 25
The gaffe-filled interview, which exposed Palin's lack of expertise in foreign policy, became a viral phenomenon and likely the single most damaging blow to the McCain campaign.
2. 'WASSUP 2008'
12.5 MILLION; UPLOADED OCT. 24
The web-production studio 60Frames reassembled the cast of the original Budweiser ad for a pro-Obama spoof that went viral.
3. JOHN MCCAIN'S 'CELEBRITY' AD
2.5 MILLION; UPLOADED AUG. 30
The McCain campaign's most successful viral ad asked whether there is substance behind Obama's celebrity.
4. KOBE BRYANT VIRAL AD
20.8 MILLION; UPLOADED APRIL 10
Among the biggest viral ads of the year, the video tapped into at least four disparate groups of enthusiasts: the "Is it real?" crowd, Kobe Bryant fans, Aston Martin fans and Nike basketball-shoe fans.
5. WEEZER'S 'PORK AND BEANS'
17.1 MILLION; UPLOADED MAY 23
The band gamed the YouTube generation by casting some of its biggest "stars" in a music video.
6. CRITICAL MASS BIKER
1.8 MILLION; UPLOADED AUG. 27
An NYPD officer was caught on tape brutalizing a Critical Mass biker. The cop was reassigned to desk duty pending investigation.
7. SEINFELD/GATES MICROSOFT ADS
12.1 MILLION; UPLOADED SEPT. 4 AND SEPT. 11
Though critically panned, Microsoft's ads with Jerry Seinfeld and Bill Gates generated conversation and racked up impressive viewing on the web.
8. 'WHY EVERY GUY SHOULD BUY THEIR GIRLFRIEND WII FIT'
10.6 MILLION; UPLOADED MAY 5
One ad-agency couple, a handicam, a "Wii Fit," and a deplorable trend is born.
9. AWARENESS TEST
MORE THAN 10 MILLION; UPLOADED MARCH 10
This brilliant PSA for Transport for London encouraged motorists to start seeing cyclists.
10. 'CHRISTIAN THE LION'
34.4 MILLION; UPLOADED JUNE 28
A video from the 1970s of the reunion of a wild lion with the men who raised it got well over 30 million views 30 years after the incident was filmed.
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