TV Viewing and Internet Use Are Complementary, Nielsen Reports | Nielsen Media Research
According to the convergence panel, the heaviest users of the Internet are also among the heaviest viewers of television: the top fifth of Internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use the Internet at all.
Nielsen found that the reverse is true as well - the lowest consumers of television have the lowest usage levels for the Internet.
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