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MediaPost Publications - Kraft Takes Stove Top To The Streets, Bus Shelters - 12/03/2008
In the Windy City this month, frozen commuters and holiday shoppers will be treated to heated bus shelters and samples of Stove Top's new Quick Cups instant stuffing, courtesy of Kraft Foods.

In what the Glenview, Ill.-based company is calling a national advertising first, Stove Top Stuffing will heat 10 bus shelters at high-traffic locations during the first three weeks of December.

The effort is part of a larger, integrated campaign that includes print ads in more than 50 bus shelters.

"Stove Top Stuffing is all about warming up families with hot, delicious meals when the temperatures drop," said brand manager Ellen Thompson in a release, "and we wanted a stand-out way to demonstrate this to consumers this holiday season."

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