2009 festival tickets go on sale at 9am MST on Wednesday, December 10. We will again be offering special holiday-priced festival passes (a $30 discount) while they last. As always, we charge no handling or shipping fees of any kind. Order your tickets and camping at shop.bluegrass.com or 800-624-2422 / 303-823-0848.
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Beware of the Doghouse
JC Penney has been producing ambitious interactive campaigns for the past year. Here's the holiday 2009 effort. It's funny. Long. Very long. But funny.
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In the Windy City this month, frozen commuters and holiday shoppers will be treated to heated bus shelters and samples of Stove Top's new Quick Cups instant stuffing, courtesy of Kraft Foods.
In what the Glenview, Ill.-based company is calling a national advertising first, Stove Top Stuffing will heat 10 bus shelters at high-traffic locations during the first three weeks of December.
The effort is part of a larger, integrated campaign that includes print ads in more than 50 bus shelters.
"Stove Top Stuffing is all about warming up families with hot, delicious meals when the temperatures drop," said brand manager Ellen Thompson in a release, "and we wanted a stand-out way to demonstrate this to consumers this holiday season."
Here is the brilliant Nokia viral video depicting Bruce Lee playing table tennis using nunchucks.
According to the convergence panel, the heaviest users of the Internet are also among the heaviest viewers of television: the top fifth of Internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use the Internet at all.
Nielsen found that the reverse is true as well - the lowest consumers of television have the lowest usage levels for the Internet.
Seeking to dispel the perception that online usage is rapidly overtaking traditional TV viewing, the two top researchers from Walt Disney Co.'s ESPN unit Wednesday unveiled the results of some new research indicating that multi-platform media usage is not a "zero sum" game, but is actually adding incremental impressions and new opportunities for people to consume media content - and for advertisers to reach them - in different places, and at different times. While that may not seem like a remarkable epiphany, the executives also showed that TV usage continues to grow, not decline, amid the expansion of online and mobile video platforms, and that there still is relatively little concurrent usage of those platforms. Most of it is incremental or additive and Bulgrin said ESPN has internally dubbed the phenomenon as "new markets of time."
Citing a famous prediction by MIT Media Lab founder Nicholas Negroponte that use of the Internet would have overtaken TV viewership by now, ESPN's chief research executive Artie Bulgrin told attendees at an MPG Collaborative Alliance meeting in New York that was anything but the case.
"What's really happening here, is that the people who are using both is increasing," Bulgrin's ESPN colleague Glenn Enoch echoed. "That's where we are really seeing the increases. And the people who are only using TV, is shrinking down."
In a recent online survey of brand managers, more than half of those responding declared themselves not interested in social networking sites like MySpace and Facebook. The poll, conducted in late October by GfK Roper for Epsilon, a leading marketing consultancy, found that only 35 percent of the marketers surveyed had any interest in using such sites. Blogs drew an almost equally tepid response.
Another study, this one by the research firm IDC, suggested their lack of enthusiasm might be well-placed. More and more users are spending more and more time on social networking sites, but the study found they aren't very responsive to ads there: Clickthrough rates were reported to be far lower than at other sites. On the web in general, nearly 80 percent of users clicked on at least one ad in the past year; on social networking sites, fewer than 60 percent did so.
"It's no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially hard. So for companies looking to squeeze every dollar out of their digital ads, it might be time to abandon traditional content and behavioral targeting strategies in favor of a relatively new concept -- location-based advertising."
Sometimes jumping on the techie bandwagon makes the darned thing backfire. Let\'s take for example CNN\'s election night hologram technology. Over at CNET, columnist Don Rensigner called the CNN hologram \"dumb.\" Yes, Don. It was. These examples of tech overreach have an adverse effect on the advertising community as well. We\'re well aware that all forms of marketing communication are being transformed by interactive media, ideas and experiences. But to embrace this wave of transformation -- after having been burned by the fallout of the dot-com bust earlier this decade -- we need to remain focused on the best and most compelling means, methods and media for delivering interactive experiences. When we see missteps such as CNN\'s glitchy hologram (really, R2D2\'s projector looked better), we\'re reminded that new media technologies and the vast array of emerging platforms carry risks. However, there are an unprecedented number of very real, very tested and very excellent interactive/emerging platforms technologies in the marketplace right now. They\'ve never been more available and cost-effective. And they\'re only getting cheaper and easier to manage. We need to be motivated to embrace them and recommend brilliant new ideas that use them to our clients. CNN deserves kudos for their hologram experiment. But their embarrassing misfire reminds us that exercising good judgement is a key component of the value we bring to our clients\' businesses.
Reposted from Draftfcblog - http://www.draftfcblog.com/Lists/Posts/Post.aspx?ID=49
This viral video is a parody of how viral videos go viral.
The George P. Johnson Company, Auburn Hills, Mich., acquired Juxt Interactive, Newport Beach, Calif., an interactive marketing and design agency. Financial terms were not disclosed. Juxt will become a division of Johnson.
“It may look as though kids are wasting a lot of time hanging out with new media, whether it’s on MySpace or sending instant messages,” said Mizuko Ito, lead researcher on the study, “Living and Learning With New Media.” “But their participation is giving them the technological skills and literacy they need to succeed in the contemporary world. They’re learning how to get along with others, how to manage a public identity, how to create a home page.”
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New theme for this blog: Generational change and the Boomer Bias against Millennials.
To wit, this article reveals that young peoples' online habits may actually be a positive socializing force, not a one-way ticket to idiocy as often exhorted by over 40 somethings who, btw, were raised with eyeballs locked to the "idiot box."
CREDO Mobile Action is a network of activists utilizing the power, convenience and speed of mobile phones to make social change. When urgent actions arise, members of CREDO Mobile Action are text-messaged with simple actions that can be taken immediately to help ensure progressive change.
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This is an interesting twist in the social media phenomenon. CREDO asks people to sign up for mobile alerts. It's so, so simple. And potentially very powerful. I'm signing up and I'll report back on what transpires.
According to U.S. Census Bureau statistics, 83.8 million people were in the 25-44-year-old Generation X age bracket as of July 2007. Gen Xers are in their peak years of product and service consumption and its members view electronic media as a primary tool for conducting research and accomplishing tasks.
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Hold on a sec: Look at the bar that says "44-62" ... that's almost a third of all US Internet users. That just about kills the old "young adult male early adopter" myth.
Qwitter: Catching Twitter quitters 
This is just funny. Smart, too. Enter your twitter account and email address, then Qwitter tattles on anyone who stops following you.
