Advertising Age - Bob Garfield's Chaos Scenario 2.0: "Maybe you'd better lean forward. Presently you will be given five reasons to consider something barely imaginable: a post-apocalyptic media world substantially devoid of brand advertising as we have long known it."
This is a tough read. It's long for Garfield. And it rings more than one bell - the final one for advertising as we know it. I have to date downplayed pronouncements about the iminent collapse of the marketing communications agency vertical. This article is the first to give me pause.
Advertising Age - Bob Garfield's Chaos Scenario 2.0
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