IS VIRAL JUST A FAD?!?!
MediaPost Publications - Viral's Not For Just Anyone: 50% In Survey Rate It Fad For The Lucky Few - 03/19/2007: "'What it means is a lot of people are asking for viral campaigns because they see a lot of free reach and the creators getting a lot of PR. There's a lot of desire to do it, but viral is dependent on something big, outrageous or new. Dove already did 'Evolution.' How many more can do it now?
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MediaPost Publications - Viral's Not For Just Anyone: 50% In Survey Rate It Fad For The Lucky Few - 03/19/2007
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