Bracket-O-Matic
This makes a good case for doing something interactively engaging when otherwise the brand has no real fit in a massive sponsorship.
It's a stretch, but I suppose I'd draw a link between Coke Zero's re-formulation of the classic Coca-Cola ("we should sue ourselves") and configuring the NCAA Tournament Bracket.
Might be jumping the shark. But in my online promotions experience that's often as much of a link as you get.
Bracket-O-Matic
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