Harris Interactive | News Room - Harris Interactive Reveals New Research on Consumer Acceptance of Mobile Advertisements

Harris Interactive | News Room - Harris Interactive Reveals New Research on Consumer Acceptance of Mobile Advertisements:
"Incentive-based advertisements
According to the study, a surprising 35 percent of adult cell phone users are willing to accept incentive-based advertisements. Of these adults, 78 percent say the best incentive would be cold hard cash, followed by free minutes (63%), free entertainment downloads (e.g. ring tones, games; 40%) and discount coupons (40%).

Preferred method of delivery
The survey further reveals that over half (56%) of those who are at least somewhat interested in receiving ads on their cell phone say they would prefer to receive them via text message, while 40 percent would like to receive them as a picture message. Less than one-quarter of adults would choose to receive them as videos (24%), while others would have them transferred automatically to email (23%), as a voice message (22%) or something else (7%)."

Also, MediaPost wrote an overview with additional insights - Read it here.