The days are numbered for the 30-second TV spot - Mar. 14, 2007: "'There's no question that one of the problems with the traditional 30-second TV ad is digital video recorders. The whole market is under threat from TiVo-like functions. And it's going to get easier to avoid commercials with Apple TV,' said Tim Wilson, a general partner with Partech International, a venture capital firm that is looking to invest more heavily in online video and other forms of new media."
Uh oh. Here we go again. The "end of advertising as we know it." This is bound to come up once a decade. When was that Wired magazine cover story anyway? Oh yeah ... 1994!
More "end of advertising" pronouncements -
Advertising Age (2006)
Sergio Zyman's book from 2002
and without further ado,
The amazingly prescient Wired (issue 2.02) article "Is Advertising Dead?" from 1994
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