MTV Networks embraces Web chaos to regain viewers: "The network, which already has 150 Web sites in 162 countries, plans to build literally thousands more, hoping to draw viewers by letting them watch, contribute and even re-edit its television shows.
'People tend to find content on the Internet through thousands of front doors as opposed to one,' said Mika Salmi, the new digital president of MTV Networks, a unit of Viacom Inc."
Is this an admission from the former music video network that its audience has moved on? YouTube, MySpace and Facebook account for hundreds of millions of video views per day. The most popular are (1) movie trailers and (2) music videos. MTV risks overreaching and overspending to launch "thousands of sites" in this strategic move to recapture some of its audience.
MTV Networks embraces Web chaos to regain viewers | Technology | Internet | Reuters
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