WHAT IS VIRAL?!?!
MediaPost Publications - Dairy Queen Hopes FlameBlower Advergame Will Go Viral - 03/13/2007: "DAIRY QUEEN LAUNCHED THE DQ FlameBlower advergame, and will award a $25 gift certificate daily to a randomly selected player to encourage participation. "
Another glowering example of the confusing misuse of "viral" in marketing. DQ's online game is plainly an interactive promotion, not a viral marketing campaign. Of course they hope it "goes viral." Why not just say they hope it catches on?!
MediaPost Publications - Dairy Queen Hopes FlameBlower Advergame Will Go Viral - 03/13/2007
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