'Adapt to new technology or die,'
Murdoch tells newspapers

"'A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it.'"

The newspaper industry needs to embrace the technological revolution of the Internet, MP3 players, laptops and mobile phones or face extinction, media tycoon Rupert Murdoch, pictured January 2006, said.(AFP/Getty Images/File/Evan Agostini)

And he sure don't look like he's kiddin' aroun'!

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