TV Advertising is Less Effective: Survey
"Some 78% of advertisers said TV advertising has become less effective over the last two years, according to a study released Wednesday by the Association of National Advertisers and Forrester Research. Nearly 70% of advertisers think that DVRs and video-on-demand will reduce or destroy the effectiveness of traditional 30-second spots, forcing marketers to search out new technologies to help boost their advertising spend, the study said."
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