Rebels With a Cross - New York Times
This is an incredibly important trend that's been percolating for the past decade. It's taken off with real socio-cultural momentum after 9/11. And it's been supercharged by blogs, podcasts and, according to this article, the "indie rock" scene. As I've traced the rise of Godbloggers and Godcasters, it occurred to me some time ago that if you want to see the future of "emerging platforms" look no further than your local house of worship. The religious communities in the US are particularly attunded to using media and technology in novel, innovative ways to connect, gather, nurture and sustain themselves. Brand marketers can learn a lot from them.

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