Startup to wed mobile games, live TV shows
"AirPlay Network Inc. said it will introduce a lineup of cell phone games tied to live television broadcasts. While watching TV, subscribers could use their cell phones to compete against others in 'real time' by predicting plays in sports, choosing winners on reality TV shows or picking answers on game shows.

The first product, 'AirPlay Sports,' is due for release in the fall to coincide with the start of the professional football season. An NFL-related AirPlay game, for instance, would ask cell phone quarterbacks to predict the offense's next moves -- a pass or a run -- as the real game unfolds live on television."

No comments:

Post a Comment