JCPenney : it's all inside.
The perennial also-ran department store brand launched a bevy of emerging platformsy initiatives in '06 (and it's still only March!). This rich media microsite lets you "shop our commercials" in which you pick and choose from the items worn in the spots that debuted on the Academy Awards show last night. (The remake of the classic T Rex glam rock anthem "Bang a Gong" turns out to be performed by Jakob Dylan ... that would be Bob's boy for all you boomers out there). The other big idea Penney's has launched is a pop up retail concept in Times Square that appeared on this blog a week or so back.

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