PointRoll - Online Advertising Rich Media Provider
It never occured to me that some folks still don't know who and/or what PointRoll is. The company started out in the late 90s with a proprietary online technology that transformed a Web user's mouse pointer (the little arrow thing that becomes a little finger when you hover it over hypertext links) into a branded icon. (That was the 90s. Proprietary technologies were "kewl" back then.) Now PointRoll is a leading provider of rich media advertising products that include banners with special features and "better" multimedia capabilities and back-end data collection functions as well.
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