From a favorite advertising industry blog, Brand Autopsy:
How Is Blogging Helping?
"No, really... What is blogging doing to help marketing? Customer communications? Innovative ideas? How is it helping tell the story? What types of marketing advances are being accomplished? How are we helping ourselves?
THE POSITIVES
- INFORMATION SHARING
- ONLINE NEWSLETTERS
- BROADER PEER BASE
THE QUESTIONS
- TALKING TO OURSELVES
- ARE WE MAKING A DIFFERENCE?"
Plus there are great links to other articles on Word Of Mouth marketing ...
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