Why Use Direct Mail Anymore?
According to the DMA 2005 Postal & E-Mail Marketing Report marketers use DM/DeM for:
51.7% - Generate Orders
25.8% - Generate Leads
8.1% - Build Loyalty/Retention
5.6% - Drive Retail Traffic
4.5% - Drive Site Traffic
2.2% - Obtain E-Mail Addresses
Re-assess your media/marketing mix accordingly. Buy the full report here.
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