Let's Learn About Radio Frequency Identification - RFID
http://www.rfidjournal.com/article/articleview/1619/1/1/
RFID Brings Messages to Seattle Sidewalks
An RFID system being deployed next week will send marketing and assistive information to users carrying active RFID tags.
By Mary Catherine O'Connor
May 26, 2004—Think you're already exposed to too much advertising? Then you might want to avoid Seattle's downtown and Pioneer Square areas next week. Awarea, a Seattle-based startup, is deploying six RFID reader stations atop Qwest phone booths near retail stores and cafes. Passersby carrying key fobs with an embedded active RFID tag will trigger the stations to broadcast various audio marketing messages through speakers mounted on the phone booths or above store entrances. The content of the messages is based on the tag holder's preconfigured profile, and the user can press a button on the active tag to get further information or to accept a special offer.
... this is an excerpt ... Read the full article here
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment