Who are the MP3 Bloggers? The record labels love these guys!

"Mp3 blogs (or audio blogs or music blogs) are the newest frontier in online music-sharing—a groundswell has appeared in the last year of people posting mp3 files of songs they love, free of charge on personal web sites (but only available for a short period of time), and usually annotated with biographical and contextual notes about the artist and the music."

The major music labels now supply the most popular MP3 Bloggers with free advance CDs. They've acknowledged the influence and effect on sales of these "influencers"/"gatekeepers" via word of mouth. See what I see? A shift for recording companies and artists away from the captivity of the music press to get buzz. Rolling Stone magazine just took one more step closer to the cliff.

Here's another article on Playlist magazine's site. A great overview.

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