Marketing Opportunity - DualDisc
Bruce Springsteen's new release, Devils & Dust on Sony/Columbia, is the first to be sold exclusively on the DualDisc format. It's an audio CD on one side, and a DVD on the other. You play it on regular, standard disc players. The CD side's got the audio. On the DVD side, you find a 5.1 channel surround-sound mix of the audio plus about 30 minutes of video.
Major multi-platinum-selling artists' albums are already on DualDisc including Los Lonely Boys, Mariah Carey (number one this week!), Rob Thomas, Jennifer Lopez, John Mayer, Averil Levigne, Destiny's Child, Velvet Revolver and many more.
Why aren't we using this as an advertising channel?
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