From Stephen Strong --
MediaPost's Out to Launch covers the debut of a viral campaign for the MTV Movie Awards which contains cutting room floor footage of auditions and award category clips that didn't make the final edit such as "Best Almost Topless Scene," "Best Man-Dog High Five" and Best Man In A Pirate Hat." The guys behind Two Headed Dog, NightAgency, crafted this one. There's also an MTVeatmovies.com viral that poses as a casting agency, Sunrise Casting Studios, which contains horrific faux audition clips for Troy, Ray and Spiderman.
• CATEGORIES http://www.mtveatmovies.com/categories
• AUDITIONS http://www.mtveatmovies.com/auditions
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