Online/Offline Integrated Promotion/Interactive "Thing"
What the heck do we call these? Campaigns or Programs or whatever? I like to call them UFOs. They're unidentified flying objects ... they fly into consumers' lives ... some fly right by ... others hover awhile and freak people out ... and the lucky few actually levitate people, pick 'em up and take 'em for the ride of their lives.
This one is for Martini & Rossi, it's called the Martini Mansion and it's running in the Netherlands. Look for viral videos, chances to win great stuff and 1-to-1/community features as well. Great design and even without seeing any samples you can envision what the on-premise, off-premise and above-the-line elements must look like.
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