Radio Wakes Up & Smells the Podcast courtesy Wired News
"Less than a year after podcasting caught the public imagination, the radio industry is beginning to wake up and smell the money. Earlier this month, talk-show host Rush Limbaugh began offering podcasts of his shows for $50 a year, and competitors like The Dr. Laura Schlessinger Program may follow his lead.
... WNYC's podcasts of its nationally syndicated show On the Media are being downloaded 15,000 to 18,000 times a week.
... Washington all-news station WTOP, a sister station of WWZZ, has its own podcast -- a special 15- to 30-minute daily news update for commuters
... But at least one U.S. commercial radio station -- KFMB-FM/100.7 Jack in San Diego -- is testing the pay waters. It's charging listeners $5 a month to download its top-rated morning show.
... In Los Angeles, public radio station KCRW-FM, which podcasts a whopping 22 shows and features, has found a potential solution to the moneymaking question. You know those underwriting announcements on public radio that sound like commercials? KCRW's podcasts soon will have their very own faux ads, courtesy of local Lexus dealers.
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