AOL Takes Streaming Video to Next Level
Live 8 coverage on AOL far, far better than MTV's "babblefest"
c/o Yahoo! News via The Associated Press
This article opens with a comparison between Victoria's Secret's notoriously flawed Webcast of six years ago with the truly flawless AOL coverage of Live 8. "AOL ... managed to make the experience compelling, said one fan, Maria Miceli, a Westlake, Ohio, office manager who switched off the MTV coverage because she felt it focused too much on its hosts and too little on the actual music."
"Overall, AOL said it had 5 million unique viewers on Saturday, some of whom watched multiple streams."
"The ability to give control to users — not a television director — is what gives the Internet an edge over television and radio, said James Bankoff, AOL's executive vice president for programming and products." (A typically wonky pull quote, eh?)
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