Foq ... It's Coq Roq
http://www.coqroq.com
CPB's latest integrated marketing schtick for BK is a heavy metal band. They're kind of like Gwar; only instead of sci-fi monster costumes, this band dresses in chicken masks and "sings" about BK Chicken Fries.
The site design is great. You get free MP3s. Videos and a message board for fans, too.
One important note: Band member bios include absolutely truthful accounts of how the musicians sold themselves outright to BK corporate execs for blatantly selfish, monetary gains. Filthy lucre indeed.
Of course, there's controversy over the name. (Maybe I'm gettin' on ... but the name's tasteless.)
Ad Age story here -- http://www.adage.com/news.cms?newsId=45644
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