PC Magazine Reviews iTunes 4.9 with Podcasts
c/o PC Magazine
This review (positive, of course) addresses mainstream Windows PC users; not Mac loyalists or early-adopter techies. It elevates my point that once something desireable such as Podcasting is made easy (once it's not complicated to use, that is), it takes off ... big time ... among young and middle-aged, male and female consumers. Complexity is the enemy of the mainstream.
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