No Revolution

Tivo needs ads, it would seem.
c/o David Jones

An interesting article in the Washington Post about opt-in advertising on Tivo, being covered by a few ad pubs (like AdRants).

- Further supports my thesis that, in the future, all marketing will be Database Marketing ...
- Is this a harbinger of advertising's end? Not likely ...
- Moreover, it's the death of direct marketing as we know it ...
- TV spots on Tivo are much like DRTV spots are now ... only better ... less effort to respond ...
- Smarter results b/c Tivo can "learn" the subscriber's preferences and even (eventually) make recommendations (sort of like Amazon.com on steroids)
- However, the crush of database management for tens of millions of subscribers is potentially crippling to Tivo ... so it'll take time ...