Cellphone Ringtones Dial Into Pop Culture
from USA Today

  • - 24.6 million consumers have downloaded at least one ringtone since April
  • - 250 million ringtones were downloaded in 2004
  • - Expected to climb to 400 million in 2005; a 60% rise
  • - Chart-topping rock band Coldplay pre-released its single "Speed of Sound" as a ringtone exclusively through Cingular earlier this year
  • - Top ringtone download site is Jamster at http://www.jamster.com
  • - Otherwise consumers buy from their wireless service providers
  • - Typically a ringtone costs $1.99 but many providers charge $2.99, which is quite expensive compared with 99¢ per song on iTunes
  • - Verizon Wireless offers a "ten pack" of ringtones for $9.99
  • - Globally ringtones are a $4 billion market

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