No Revolution

If I hear one more agency person say mobile phone marketing isn't "mainstream" ... I'll ... I'll ... I'll ...
Link to article on AdAge.com

"Along with McDonald’s, marketers including Masterfoods, Timex, Coca-Cola Co., Heineken and Johnson & Johnson are readying promotions that encompass everything from mobile games to ring-tone giveaways and text-in trivia contests and sweepstakes."

"An executive with one prominent package-goods firm acknowledged that mobile marketing is becoming more mainstream, but said brands are having trouble finding the resources to help them in the mobile space. “Brands want to go to the agencies and the agencies should be out there. They’re not, because they don’t see the scale.”