Theaters Try Cell Phone Marketing
Business 2.0's wireless guru Matt Maier passes along some info about an interesting marketing experiment Twentieth Century Fox and Loews Theaters are testing in New York, LA, and San Francisco. The theaters have wireless kiosks in the lobby where movie fans can download movie trailers, voicetones and wallpaper for their cell phones via Bluetooth. The downloads are free, and include choice lines and images from Fox movies, including phone pics of Brad Pitt and Angelina Jolie. In return for the free downloads, Fox and Loews hope to get free viral marketing. Not a bad idea. Unless you come out of the movie and decide that you cannot stand Mr. and Mrs. Smith.
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