No Revolution

More Info on ARGs - Alternate Reality Games
c/o ClickZ

"Many of these efforts were inspired by Electronic Arts' reality-bending game "Majestic," which blended computer game play with prerecorded Webcams, phone messages, and other sinister-seeming "intrusions" into gamers' real-world lives. "Majestic" was killed after September 11, for fear players would mistake the game for what was going on in the real world. Since then, efforts such as I Love Bees, a promotion for "Halo 2," and ABC's "Alias game have continued the idea that reality and fantasy can be seamlessly blended together using the Internet."

Link to I Love Bees for Microsoft